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Brand strategy is the work that happens long before anything starts to look good. This piece looks at how brands are shaped from the inside out, through competitor analysis, audience understanding, positioning, storytelling, archetypes, and naming. It’s about making deliberate choices early on, so everything that follows feels considered, consistent, and unmistakably intentional.
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Competitor analysis is where brand strategy moves from instinct to intention. This piece explores how studying category players reveals not just who is visible, but why so many brands end up looking and sounding alike. By identifying visual and verbal patterns across competitors, it shows how strategic analysis helps uncover real opportunities for differentiation before any design decisions are made.
User personas push brands to make choices instead of trying to please everyone. This piece looks at how defining a clear audience influences positioning, tone, and decision-making across the brand. It explores why understanding real behaviours, motivations, and contexts leads to brands that feel focused, relevant, and deliberately built.
Brand positioning is the moment a brand decides what it wants to be known for and what it’s happy to leave behind. It looks at how positioning and storyline come together to define a brand’s place in a crowded category, especially in spaces like beauty and skincare. It explores how the right narrative helps brands stand out with intent, rather than blending into familiar category cues.
Brand archetypes shape how a brand feels, not just how it looks. Rooted in Carl Jung’s theory of the twelve archetypes, they influence tone, behaviour, and emotional cues across every touchpoint, especially in crowded categories where products are often similar. It looks at how defining a clear archetype helps brands show up with a recognisable personality, rather than leaving perception to chance.
Brand naming is often the first decision a customer ever encounters, and one of the hardest to undo. It looks at how names and taglines shape perception, recall, and trust long before a product is experienced. From avoiding category clichés to building names that can scale over time, it explores why naming is as much a strategic decision as it is a creative one.
Competitor analysis is where brand strategy moves from instinct to intention. This piece explores how studying category players reveals not just who is visible, but why so many brands end up looking and sounding alike. By identifying visual and verbal patterns across competitors, it shows how strategic analysis helps uncover real opportunities for differentiation before any design decisions are made.
User personas push brands to make choices instead of trying to please everyone. This piece looks at how defining a clear audience influences positioning, tone, and decision-making across the brand. It explores why understanding real behaviours, motivations, and contexts leads to brands that feel focused, relevant, and deliberately built.
Brand positioning is the moment a brand decides what it wants to be known for and what it’s happy to leave behind. It looks at how positioning and storyline come together to define a brand’s place in a crowded category, especially in spaces like beauty and skincare. It explores how the right narrative helps brands stand out with intent, rather than blending into familiar category cues.
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Brand archetypes shape how a brand feels, not just how it looks. Rooted in Carl Jung’s theory of the twelve archetypes, they influence tone, behaviour, and emotional cues across every touchpoint, especially in crowded categories where products are often similar. It looks at how defining a clear archetype helps brands show up with a recognisable personality, rather than leaving perception to chance.
Brand naming is often the first decision a customer ever encounters, and one of the hardest to undo. It looks at how names and taglines shape perception, recall, and trust long before a product is experienced. From avoiding category clichés to building names that can scale over time, it explores why naming is as much a strategic decision as it is a creative one.
We worked with Bingo (by ITC) to help them launch India’s next viral beverage; Aam Panna
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Global award-winning Identity & packaging design for US's health & lifestyle startup AIM Nutrition
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Building India’s fastest growing D2C supplements brand, Miduty by redesigning their branding, packaging & e-commerce website
The time taken for each project purely depends on what that brand wants to achieve.
However, the following list can give you an estimate for your own projects:
1. Branding & packaging: 2 - 10 weeks
2. Website design & development: 4 - 12 weeks
3. Digital marketing: Month-on-month activity
4. Content creation & product videography: 2 - 4 weeks
Book a call and get unlimited revisions for your project!
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Confetti’s team is trusted by global leaders, and it’s time we join forces with you to create your Iconic brand!
Tap the button below and talk to our founders directly.
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