Performance Marketing

Performance marketing works best once product–market fit and core messaging are clear. Running ads too early often wastes spend because the brand is still figuring out what resonates. Many brands jump into performance before validation and end up optimising the wrong message or audience. At Confetti, we layer performance marketing only after the fundamentals are proven, so scale actually amplifies what’s already working. If you’re unsure whether it’s the right moment to invest in ads, hopping on a short call with our experts can help you decide the timing and avoid costly missteps.

Early go-to-market usually needs awareness before it can reliably drive conversions. When a brand is still new, people first need to recognise it, understand what it stands for, and trust it. Pushing hard on conversion too soon often leads to poor ROAS because the audience isn’t warmed up yet. That’s why many brands start by testing with a modest awareness budget, often around $1,000 to understand messaging and audiences, and then scale once signals are clear. There’s no real upper limit after that, as long as performance justifies the spend. Brands like Skims invested heavily in brand-building before aggressively optimising for conversion, and it naturally did work out for them.

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At Confetti, we don’t use fixed ratios as such, to be honest. Budget splits are decided based on many factors, like the category, price points, and buying behaviour, because what works for one brand may fail for another. If you want to plan spend more efficiently and avoid burning budget too early, hopping on a short call with our experts can help map the right balance for your stage.

A “good” ROAS isn’t a universal number, honestly, it heavily depends on your margins, price points , and how often customers come back to buy your products or services. In many categories, a 2-3x ROAS is fairly common and perfectly healthy, especially early on. In others, particularly where repeat purchase or strong life time value (LTV) exists, higher returns are realistic.

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At Confetti, we’ve seen ROAS land anywhere between 4-7x for some clients, but only when expectations, messaging, and funnels were aligned from the start. If you want to define what success should realistically look like for your category rather than chasing generic benchmarks, hopping on a short call with our experts can help set the right targets before you scale.

Poor performance is rarely caused by just one thing. Ads, audience targeting, landing pages, and the overall funnel all work together with each other, which is why blaming the ads alone often misses the real issue. Many brands drive traffic successfully, but lose conversions because the website doesn’t build trust, the message doesn’t match the ad, or the buying flow creates friction.

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At Confetti, we diagnose performance end to end. We look at creatives, targeting, landing pages, and conversion paths together, and we run these audits monthly to spot patterns over time, not just one-off issues. If results aren’t where they should be, hopping on a short call with our experts can quickly help identify where the real bottleneck is before more budget is spent on running ad campaigns for your brand.

A good performance marketing partner does far more than place ads and manage budgets. They bring strategic thinking, structured testing, ongoing insights, and optimisation that ties performance back to business outcomes. The strongest partners think like business owners, questioning assumptions, refining messaging, and improving the funnel instead of simply increasing spend.

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At Confetti, performance is closely linked to brand clarity and reviewed through regular reporting and monthly audits, so decisions are made with context, not guesswork. If you’re evaluating what support you should expect beyond media buying, hopping on a short call with our experts can help align expectations and define what a good partnership actually looks like when it comes to performance marketing.