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Brand identity design is where strategy starts to take visual form. It covers the choices that shape how a brand looks and feels, from mood boards and colour palettes to typography, logos, guidelines, and even mascots. It looks at how these elements come together to create a recognisable, cohesive identity that shows up consistently across every touchpoint.
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Mood boards are where a brand’s personality starts to speak visually. They bring together colours, textures, imagery, and type to explore the feeling a brand should evoke. By experimenting with different moods and styles, they help teams see what resonates and what doesn’t, guiding design choices with intention.
Colour and type are the building blocks that make a brand instantly recognisable. They set the tone before a word is read and guide how the brand is experienced across packaging, social media, and advertising. By choosing the right colours and fonts and seeing them in real-world use, brands can ensure every touchpoint feels consistent, purposeful, and unmistakably theirs.
A logo is the face of a brand and often the first thing people notice. It goes beyond colours and fonts to become a symbol that can be recognised across packaging, apps, social media, and more. When designed with strategy in mind, a logo reflects the brand’s personality, works in different contexts, and stands the test of time.
Brand guidelines are the rulebook that keeps a brand looking and feeling consistent as it grows. They cover everything from logo and colours to typography, imagery, and tone, showing teams how to apply the brand correctly across every touchpoint. With clear guidelines, a brand can scale without losing its identity or letting inconsistencies creep in.
Mascots bring a brand to life, turning personality and values into a character people can recognise and connect with. From playful animals to fictional figures or human characters, a well-designed mascot can make a brand feel approachable, memorable, and emotionally engaging. When done strategically, mascots become more than just a fun decoration, they become one of the brand’s most enduring assets.
Mood boards are where a brand’s personality starts to speak visually. They bring together colours, textures, imagery, and type to explore the feeling a brand should evoke. By experimenting with different moods and styles, they help teams see what resonates and what doesn’t, guiding design choices with intention.
Colour and type are the building blocks that make a brand instantly recognisable. They set the tone before a word is read and guide how the brand is experienced across packaging, social media, and advertising. By choosing the right colours and fonts and seeing them in real-world use, brands can ensure every touchpoint feels consistent, purposeful, and unmistakably theirs.
A logo is the face of a brand and often the first thing people notice. It goes beyond colours and fonts to become a symbol that can be recognised across packaging, apps, social media, and more. When designed with strategy in mind, a logo reflects the brand’s personality, works in different contexts, and stands the test of time.
Brand guidelines are the rulebook that keeps a brand looking and feeling consistent as it grows. They cover everything from logo and colours to typography, imagery, and tone, showing teams how to apply the brand correctly across every touchpoint. With clear guidelines, a brand can scale without losing its identity or letting inconsistencies creep in.
Mascots bring a brand to life, turning personality and values into a character people can recognise and connect with. From playful animals to fictional figures or human characters, a well-designed mascot can make a brand feel approachable, memorable, and emotionally engaging. When done strategically, mascots become more than just a fun decoration, they become one of the brand’s most enduring assets.
We worked with Bingo (by ITC) to help them launch India’s next viral beverage; Aam Panna
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Global award-winning Identity & packaging design for US's health & lifestyle startup AIM Nutrition
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Building India’s fastest growing D2C supplements brand, Miduty by redesigning their branding, packaging & e-commerce website
The time taken for each project purely depends on what that brand wants to achieve.
However, the following list can give you an estimate for your own projects:
1. Branding & packaging: 2 - 10 weeks
2. Website design & development: 4 - 12 weeks
3. Digital marketing: Month-on-month activity
4. Content creation & product videography: 2 - 4 weeks
Book a call and get unlimited revisions for your project!
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Confetti’s team is trusted by global leaders, and it’s time we join forces with you to create your Iconic brand!
Tap the button below and talk to our founders directly.
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