IPL

Brand

IPL (Concept)

Industry

Miscellaneous

Year

2025

Services

Social Media

1) Project Overview

The IPL 2025 has kicked off, bringing back T20 action that cricket fans eagerly await each year! This season features ten powerhouse teams. While on-field performances matter, creativity in online presence can be a game-changer. Engaging reels and witty taglines keep fans hooked beyond the matches. Smart branding and storytelling can make the team or brand stand out, showing that marketing, like cricket, is about timing and impact! So we thought—why not ride the wave and do something crazy with it too?

02) Problem Statement

What's Not Working?

Despite the massive popularity of IPL, some brands fail to capitalise on this golden opportunity. Event-based marketing often falls flat as brands rely on generic, uninspired promotions rather than creating engaging narratives. Simply providing a discount offer with an "IPL Special" tag isn’t enough; fans expect clever and appealing experiences. The lack of perfect brand integration is another issue; instead of relating their messaging authentically to the excitement of the tournament, brands force-fit promotions that feel disconnected.

03) How Our Approach is Different

Here, what we have done comes after solid brainstorming sessions, wild ideation and thoughtful storyboarding. Once the vision is clear, we bring in AI platforms to speed things up and streamline the process. Then, our expert designers step in rolling the ball and clean-bolding it with powerful, bold and visually stunning content that truly connects. It's strategy and creativity that worked well.

04) ETIHAD

Creation of an Online Presence That Attracts Target Audience

We have smartly integrated Etihad Airways with IPL by featuring a custom boarding pass for a CSK player, symbolising their journey to the finals. The stadium backdrop and entertaining vibe create excitement among cricket fans. We used AI to enhance the design by optimising visual composition and with a touch of personalisation to make sure the campaign feels immersive and shareable.

05) JIO

Creation of an Online Presence That Attracts Target Audience

This post creatively combines Jio’s 5G speed with Mumbai Indian’s IPL excitement through a living room match setup that features match-day essentials like a cricket ball, snacks, high-speed internet and wearing a t-shirt. With the help of AI, we first set up the base situation and then bring it all together in Photoshop by mixing every element seamlessly to create a smooth, engaging visual that hits the mark.

06) CEAT

Creation of an Online Presence That Attracts Target Audience

We created this post to cleverly integrate CEAT’s tyre brand with IPL through the tagline "Every Turn Matters", connecting cricket’s game-changing moments with tyre performance. A stadium-shaped tyre incorporates sports and road safety visually. With the help of AI, we first created a grand playground right inside the tyre, bringing the concept to life. Later, we refined every detail of composition, lighting and texture using Photoshop to ensure the final creative was polished, impactful and perfectly aligned with the brand.

07) ZEPTO

Creation of an Online Presence That Attracts Target Audience

Zepto is known for its lightning-fast deliveries, so we thought, why not match that speed with the thrill of IPL? Our thought process began with rough sketches and brainstorming, followed by using AI prompts to generate visuals that capture the vibe. The final creative integrates Zepto’s delivery scooter zooming across a cricket field, set in a stadium backdrop that screams action. With the tagline ‘Fast Deliveries On & Off the Pitch,' we blended brand messaging with the high-speed excitement of cricket, delivering a concept that’s both on-brand and on-trend.

08) Final Results

At Confetti Design Studio, we have created powerful brand experiences that smoothly blend with the excitement of IPL. We have precisely used AI and other software to create stunning visuals. From clever brand integrations to perfectly striking campaigns, our expertise ensures your brand dominates both the screen and the stadium.

Want to make your brand the next big champion? Confetti is the winning team you need!