Nike

Brand

Nike (Concept)

Industry

Sportswear & Athletic Equipment

Year

2025

Services

AI Photography

1) Project Overview

Celebrating Nike’s growing loyalty with its customers in an iconic campaign

Nike is one of the most popular sportswear brands, with a loyal customer base that continues to grow despite strong competition from brands like Adidas, Puma, and Reebok.

This is due to their high-quality products, innovative design, and branding that resonates with a youthful and performance-driven market.

This marketing campaign aims to celebrate Nike’s strong foothold in the sportswear market in a bold, strongly rooted and AI-driven way!

02) Nike’s Current Positioning

Global, Yet Personally Relevant

Nike has a powerful brand positioning; every country that sells Nike feels like the brand understands and resonates with their unique identity.

This is achieved through their ‘glocal’ marketing strategy, which blends global appeal with regional relevance by tapping into local sports, influencers, language and style.

For this campaign, we ensured our approach aligned with Nike’s core positioning as globally iconic, yet deeply connected to the distinct character of each market.

03) Campaign Brief

Show Nike as an Integral Part of Everyday Identity (Unlike Adidas, Puma, etc)

The brief for the AI-photography and marketing campaign aims to show Nike as an essential part of modern life.

This includes authentic, everyday settings featuring real, relatable athletes and models, capturing street-style photography, or showcasing Nike gear in urban markets, sports grounds and local hangout spots.

Visuals like these help Nike stand apart from its more traditionally “global” competitors like Adidas and Puma by connecting more genuinely with youth and their lifestyle.

04) Our Approach

Unapologetically AI

We took a unique approach for this social media marketing campaign. And that is to use the power of AI photography!

AI photography (unlike traditional photography) helped us reduce the time & overheads. For example, the following steps that are involved in traditional photography are completely skipped:
1. Recruitment of models
2. Traveling to the location [camera crew + models]
3. Renting props whenever needed
4. Executing the shoot
5. Post processing images

This way we were able to save 2-3 lacs in cost & 4-5 week of execution; all thanks to AI photography.

05) Photorealistic Results

AI Photography still captured all the detail

We used AI photography to execute this photoshoot for NIke while giving photorealistic results.

The tools used for this marketing campaign are follows:
1. ChatGPT: AI Image generation & copywriting
2. Photoshop: Touchup
3. Figma: Presentation

Our unique workflow allowed us to capture all the details that are usually lost in AI photography, such as logo, emotions of the people, real skin & hair texture, etc.

We also tried using AI tools like Gemini, MidJourney, but did not get the desired results from them.

06) Final Deliverables

A marketing campaign that took over India

The final deliverables for this AI-photography led marketing campaign included static & video posts that could be used on social media platforms for organic & performance marketing, as well as print marketing for offline billboards & posters.

This is the power of AI photography. It can create magical marketing campaigns for brands even if they don’t have enough budget & time.

And this marketing campaign is an Iconic example for the same!