Yubi Labs

Brand

Yubi Labs

Industry

Skincare

Year

2022

Services

Branding, Packaging

1) Project Overview

Creativity & Innovation, Where Science Meets Beauty

When Yubi Labs set out to shake up their skincare game, Confetti Design Studios understood that Yubi Labs isn’t just another beauty brand, it’s a part of the new-age, high-tech, science-backed skincare that turns everyday routines into skin-transforming rituals.

Confetti Design Studios mission was to create a brand identity as smooth as the results Yubi Labs delivers. With a mix of confidence and a dash of innovation, they built a brand that exudes confidence and trustworthiness. Values that make Yubi Labs the go-to for those who take their skincare seriously; but love a little fun along the way.

The result? An efficient and daring to stand out brand that proves great skin isn’t magic done by potions; it’s just really good science.

02) Challenges

Science-Driven, not Chemically Overloaded

Yubi Labs faced the challenge of carving out a distinct identity in the highly competitive skincare industry, where buzzwords like "science-backed" and "innovative" are often overused. Establishing credibility while standing out required a meticulous balance between technical expertise and brand relatability.

Additionally, ensuring a scalable brand identity that looked equally compelling on a sleek product bottle or a massive billboard was no small task. The challenge wasn’t just about visibility but about creating a design system that seamlessly adapted across different platforms without losing its distinctiveness.

In an industry driven by both trust and aesthetics, Yubi Labs needed a branding approach that was as fluid and flexible as the skincare it promises.

03) The Confetti Way

The Spoken Word of Science and Trust

Confetti Design Studios re-did their entire brand DNA, ensuring that every visual and verbal element reflected the company’s commitment to science-backed skincare.

By immersing themselves in their visions and values, Yubi Labs identified key elements to refine it’s identity, ensuring it stood out in a market saturated with generic skincare claims.

Confetti reshaped Yubi Labs’ narrative to speak about trust, professionalism, and innovation through strategic branding. The challenge wasn’t just about looking sophisticated but about communicating credibility at a glance.

The result? A bold brand that has a recognizable brand identity and reinforces Yubi Labs’ leadership in modern skincare.

04) Brand Naming

Made Ethically For All On Earth

Yubi Labs’ name reflects its science-driven, high-tech skincare approach while remaining approachable. Rooted in innovation and empowerment, it aligns with the brand’s mission to deliver transformative, professional-grade solutions. More than just a name, Yubi Labs represents a movement for confidence, self-expression, and skincare excellence.

After all, it was made ethically for all on earth.

05) Verbal Identity

Yubi Labs' voice is bold, knowledgeable, and rooted in confident expertise. Yubi Labs communicates with clarity and authority, ensuring commitment to high-tech skincare solutions.

Their tone balances professionalism with approachability, that in turn maintains their trustworthiness. They inspire confidence by delivering clear, impactful communication that empowers individuals to take charge of their skincare journey.

Yubi Labs stands out in the skincare industry, setting new benchmarks in quality, trust, and transformative skincare experiences.

06) Visual Identity

Yubi Lab’s visual identity is a direct reflection of its bold and innovative brand voice. The structured yet adaptable logo system reinforces reliability, while the refined color palette of amber, black and white communicates confidence, and trust.

The secondary palette adds vibrancy, aligning with the brand’s dynamic and engaging tone. Every visual element, from typography to colour usage, mirrors Yubi Lab’s voice—clear, future-like, and impactful—ensuring consistency across all brand touchpoints.

07) Conclusion

Yubi Labs redefines skincare with high-tech, professional-grade solutions that blend innovation and quality. Designed for transformation and confidence, each product empowers you to embrace radiant, healthy skin every day and Yubi understands that. Therefore, at the end the aim was to live up to the brand’s values.