Vendo

Brand

Vendo

Industry

Food & Beverages

Year

2022

Services

Branding

1) Project Overview

Making On-the-go Snacking Cool

Vendo, a brand redefining vending machine experiences, needed a packaging design that not only preserved freshness but also communicated quality, convenience, and indulgence. Our challenge was to craft a packaging system that stood out in vending machines while ensuring an engaging and premium brand presence.

02) Challenges

Fresh & Cool To Hold

The primary challenge was designing packaging that maintained product integrity while reflecting Vendo’s commitment to fresh, preservative-free food. The packaging had to be visually appealing in vending machines, withstand transportation, and instantly communicate trust and taste to consumers.

03) The Confetti Way

24/7 Blend of Creative Freshness

Our approach was to blend a clean, modern design with strategic color palettes and typography that emphasized freshness and quality. We focused on user experience—ensuring easy readability, clear product visibility, and a design that aligned with Vendo’s quick, 24/7 accessibility.

04) Brand Strategy

Freshness Is Goodness

Vendo’s positioning revolves around quick service without compromising on taste and health. The packaging reinforced this by highlighting key selling points such as "Preservative-Free," "Freshly Made," and “Daily Refill.” We also ensured uniform branding across products to establish a recognizable and reliable identity.

05) Verbal Identity

Snack Smart, Snack Fast

The packaging copy was crafted to be direct and engaging, reinforcing Vendo’s brand promise. Bold typography emphasized the product name, while subtle descriptors added a sense of indulgence and trust. The messaging was kept minimal yet informative, aligning with the brand’s fast-paced audience.

06) Visual Identity

Vending Machine Friendly: So That it’s Out of Stock

We developed a packaging aesthetic that stood out; clean backgrounds with high-quality product imagery, warm and inviting typography, and a structured layout that ensured readability even in vending machine displays. A consistent visual system was created across sandwiches, beverages, and snacks, reinforcing Vendo’s brand recall and premium feel.

Let’s Build Something Great

Rishabh Jain
Founder @Confetti

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