Sting Energy

Brand

Sting Energy (Concept)

Industry

Food & Beverage

Year

2025

Services

AI Photography

1) Project Overview

Celebrating Sting’s growing loyalty with it’s Indian customers In an Iconic campaign

Sting Energy is the bestselling energy drink In India, overtaking brands like RedBull, Monster Energy, etc.

This is because of their affordable pricing, bold branding that helped them take over a price sensitive, yet loyal customer base in India!

This marketing campaign aims to celebrate their strong foothold in the Indian energy drink market in a desi & ‘AI-driven’ way!

02) Sting’s Current Positioning

Global, Yet Local

Sting has a unique brand positioning, i.e. every country that sells Sting thinks the brand is local to that nation.

This is made possible to their ‘glocal’ marketing approach that penetrates deep into the country’s culture, language, slang and puts their product at the centre of it.

For this campaign, we had to ensure we stick to this brand positioning but in our own unique way!

03) Campaign Brief

Show Sting as an Integral part of Indian culture (Unlike RedBull, Monster, etc.)

The brief for the AI-photography & marketing campaign aims to show Sting as an Integral member of Indian culture.

This includes imperfect, yet truly Indian models, street photography across the pan-shops or even placing the product in loud road-side markets in India.

Visuals like this are iconic because they help Sting stand out from it’s ‘western’ competitors like RedBull & Monster energy drinks and retains their ‘Glocal’ brand positioning.

04) Our Approach

Unapologetically AI

We took a unique approach for this social media marketing campaign. And that is to use the power of AI photography!

AI photography (unlike traditional photography) helped us reduce the time & overheads. For example, the following steps that are involved in traditional photography are completely skipped:
1. Recruitment of models
2. Traveling to the location [camera crew + models]
3. Renting props whenever needed
4. Executing the shoot
5. Post processing images

This way we were able to save 2-3 lacs in cost & 4-5 week of execution; all thanks to AI photography.

05) Photorealistic Results

AI Photography still captured all the detail

We used AI photography to execute this photoshoot for Sting while giving photorealistic results.

The tools used for this marketing campaign are follows:
1. ChatGPT: AI Image generation & copywriting
2. Photoshop: Touchup
3. Figma: Presentation

Our unique workflow allowed us to capture all the details that are usually lost in AI photography such as logo, emotions of the people, real skin & hair texture, etc.

06) Final Deliverables

A marketing campaign that took over India

The final deliverables for this AI-photography led marketing campaign included 6 static & video posts that could be used on social media platforms for organic & performance marketing, as well as print marketing for offline billboards & posters.

This is the power of AI photography. It can create magical marketing campaigns for brands even if they don’t have enough budget & time.

And this marketing campaign is an Iconic example for the same!