Ollen

Brand

Ollen

Industry

Retail

Year

2024

Services

Branding, Packaging

1) Project Overview

A Brand Rooted in Trust, Nurtured by Nature

Ollen was founded with a simple yet profound mission: To provide parents with safe, clean, and sustainable baby care solutions without compromise. Understanding the challenges modern parents face in choosing the best for their children, Ollen sought to build a brand that exudes trust, nurtures confidence, and stands for uncompromised quality.

Our goal was to establish Ollen as a premium, ethical, and nurturing brand, seamlessly integrating sustainability with the highest standards of baby care.

02) Challenges

Nurturing Against Complexity

Despite the growing demand for clean and eco-conscious baby products, many brands struggle to balance sustainability with premium quality and affordability. Ollen faced challenges such as consumer trust, market saturation, and the perception that sustainability compromises luxury and efficacy.

First-time parents highly scrutinize their product choices, so making the messaging clear and trustworthy was our first big challenge. The baby care industry is crowded with competitors, and many sustainable brands fail to meet expectations of premium quality. Ollen needed to bridge these gaps to stand out.

03) The Confetti Way

A Parent-Child Connection

At Confetti, we believe branding isn’t just about aesthetics, it’s about creating a meaningful connection between the brand and its audience.

For Ollen, we uncovered the emotional triggers that influence parental decision-making, developed a compelling narrative that positioned Ollen as a partner in a parent’s journey, and created a seamless and memorable brand experience that extended across all touchpoints, from packaging to digital interactions.

04) Brand Strategy

Premium Trust & Greens Friendly

Ollen’s brand strategy was built on three core pillars: nurturing, sustainability and premium feel yet being an accessible offering. The brand emphasizes transparency in sourcing, non-toxic ingredients, and dermatologically tested formulas. Alongside this, the eco-friendly packaging and responsibly sourced materials reflect a commitment to a greener future.

By balancing high-end quality with affordability, Ollen makes safe products available to all parents, positioning itself as more than just a baby care provider: a trusted companion for conscious parenting.

05) Verbal Identity

Wellness That Goes Beyond Words

The brand’s voice needed to resonate with modern parents who seek authenticity, reliability, and expert-backed reassurance. Ollen’s verbal identity was crafted with a warm and nurturing, tone, ensuring all messaging felt like a reassuring conversation with a trusted friend or even a parent.

The approach is simple yet informative, avoiding false claims while maintaining credibility. The tagline, “Wellness That Goes Beyond,” encapsulates the brand’s essence, fostering confidence and emotional connection through every communication channel.

06) Visual Identity

Wellness That Goes Beyond What You See

The Ollen visual identity is designed for instant recognition and deep emotional trust. The logo features a minimalist elephant with geometric curves, symbolizing efficiency and enjoyment. Its simplified form focuses on the trunk; an emblem of dependability and protection.

Below the icon, "OLLEN" is written in a bold, modern sans-serif font, exuding boldness and confidence. A balanced typography reinforces trust, while a soft, earthy color palette connects to nature. Subtle accents of deep blue and warm neutrals add a premium touch. This cohesive identity extends across all brand elements, ensuring Ollen is synonymous with trust, sustainability, and premium quality.