katoiwala

Brand

Katoriwala (Concept)

Industry

Food & Beverages

Year

2023

Services

Branding, Packaging

1) Project Overview

Nostalgia with a Playful Twist

Katoriwala is an Indian snack brand that has taimed to deliver authentic, high-quality Indian flavors while embracing a lighthearted personality. With a mission to stand out in the crowded snack industry, Katoriwala sought a bold brand identity that combined tradition with a vibrant, playful energy. The challenge was to create a brand that was both deeply rooted in Indian culture and at the same time connected to modern snack lovers.

02) Challenges

Most Snacked in the Saturated Snack Market

The snack industry is filled with heritage-rich brands and mass-market competitors. Katoriwala needed to differentiate itself from other traditional Indian snack brands while maintaining authenticity. The brand also had to balance a modern, playful identity with its cultural heritage. Additionally, the branding needed to create a memorable experience that spoke to the nostalgia-driven consumers as well as younger snack lovers who were looking out for something fresh and exciting.

03) The Confetti Way

Bringing Fun Onboard with Tradition

Confetti’s approach to Katoriwala’s branding blended authenticity with playfulness, making sure the brand felt relatable and at the same time exciting and something new. By infusing the Jester archetype, Confetti created an identity that was humorous, and inviting—allowing consumers to associate snacking with fun, joy, and ultimately, childhood nostalgia. The brand’s strategy involved bold storytelling, whimsical visuals, and a strong emotional connection to Indian traditions. This approach helped Katoriwala’s ensure that their brand would stand out and also create a memorable experience for eaters.

04) Brand Strategy

Add in a Little Bit of Fun

Katoriwala’s brand strategy was built upon three core pillars. First, authenticity and quality were prioritized to reinforce the brand’s dedication to traditional recipes and premium ingredients. Second, playfulness was added to the mix through witty, humorous branding that sparks joy. Finally, memorability and boldness were essential in making a visually striking brand presence that demands attention. With these elements, Katoriwala’s brand successfully carved out a unique space in the market.

05) Verbal Identity

A Fun and Flavorful Voice

Katoriwala’s verbal identity is designed to capture the joy of Indian snacking with a tone that is playful, witty, and conversational. The brand uses humor and lighthearted storytelling to create a relatable and engaging voice that makes consumers feel like they are sharing snacks with a friend. At the same time, it maintains a balance between nostalgia and modern-day relatability, ensuring that it appeals to both long-time lovers of Indian snacks and new-age snack enthusiasts. Every tagline, description, and marketing message is crafted to reflect the excitement and authenticity of Katoriwala’s offerings.

06) Visual Identity

Bold, Bright, and Deliciously Fun

Katoriwala’s visual identity is designed to be eye-catching and energetic. It incorporates vibrant color palettes inspired by traditional Indian aesthetics, making it instantly recognizable. The playful, hand-drawn typography reflects the brand’s quirky and fun personality, while the illustrations and packaging tell a story through animated characters and humorous snack-inspired visuals. The bold, iconic logo ties everything together, embodying the brand’s friendly, joyful essence. This visual language ensures that Katoriwala stands out on the shelves and remains etched in the minds of consumers.

Katoriwala successfully bridges the gap between authentic Indian flavors and modern, playful branding. By embracing the Jester archetype, we created an identity that is fun, memorable, and deeply rooted in culture. Every aspect of the brand, from its messaging to its visual execution, ensures that every bite of Katoriwala snacks brings a smile, nostalgia, and a craving for more.