Goceleb

Brand

Goceleb

Industry

Entertainment

Year

2024

Services

Social Media Design, Marketing

1) Project Overview

Bringing Navratri To Dubai

Navrang Navratri Dubai 2024 was a month-long digital campaign launched on Instagram by GoCeleb to promote and celebrate one of India’s most beloved cultural festivals in the heart of Dubai. The campaign aimed to build excitement and engage the South Asian crowd for the special night in Dubai.

It was to attract event attendees by leveraging visually stunning content, strategic messaging, and community-driven engagement. Through immersive storytelling through our designs for social media and offline marketing collaterals successfully positioned Navrang Navratri as the go-to Garba and Dandiya event in Dubai.

02) Challenges

Making a Local Presence

Promoting an Indian festival in Dubai posed unique challenges, including audience segmentation and creating digital noise. The campaign had to strike a balance between maintaining the authenticity of Navratri while still appealing to a diverse audience in Dubai. Additionally, standing out among the vast entertainment events during Navratri required a highly engaging and visually compelling digital presence and something special on plate.

03) Competitive Analysis

Standing Out in a Festive Crowd

Dubai, known for its extravagant celebrations, sees multiple cultural events throughout the year, making it crucial for Navrang Navratri to carve its niche. Competitor events, including Bollywood concerts and other Indian cultural gatherings, provided alternative entertainment options.

However, Navrang Navratri’s unique selling points were its deep-rooted cultural authenticity, and the promise of a traditional Garba experience in a cosmopolitan setting. The campaign took this and used these differentiators to create a strong digital footprint and audience recall.

04) Social Media Strategy

Building A Community

The Instagram campaign was structured around a mix of storytelling, influencer collaborations, and audience engagement tactics. To match up to this hype, Confetti took care of their visual storytelling in the physical setting. The led screens that they acquired required designs that stood out so Confetti took care of that by creating balanced designs for the led screens. Alongside that, their hoardings and stall fronts needed to be aligned with the brand. They were designed to replicate the feeling of Navratri in Dubai.

05) Social Media Templates

Navrang Navratri Nav Din

A well-maintained visual identity was key to making the campaign instantly recognizable. The social media templates followed a vibrant color palette inspired by traditional Navratri hues—rich reds, bright yellows, and deep blues.

The templates included story templates with post and carousal graphic with bold typography and event details, engagement posts featuring interactive elements, and announcement posters showcasing headlining artists and event highlights.

06) Social Media Content

Celebrating Navratri, One Post at a Time

The content strategy focused on creating a mix of entertaining, and promotional posts. Cultural insights into the significance of Navratri, behind-the-scenes content offered sneak peeks of the event setup and rehearsals, event highlights showcased the high-energy performances, contests that drove engagement, and community spotlights of the best Garba moves.