Coloplast

Brand

Coloplast

Industry

Healthcare

Year

2022

Services

Packaging

1) Project Overview

Simple but Effective

Coloplast, a leading provider of ostomy and wound care solutions, wanted to alter its packaging design to reflect its brand values of trust, expertise, and ease of use. The goal was to create packaging that not only upheld the brand’s commitment to quality but also improved the unboxing experience for users, ensuring clarity, convenience, and a sense of reassurance.

02) Challenges

Functionality with The Necessary Aesthetics

The existing packaging lacked a cohesive visual identity and did not fully communicate the brand’s commitment to quality and care. There was a need for a design that was minimalistic yet informative, professional yet approachable. Additionally, ensuring the packaging was practical and easy to use while maintaining a premium feel was a key challenge.

03) The Confetti Way

Marrying Structure with Simplicity

Confetti took a strategic approach by focusing on clean, systematic design elements that reinforced Coloplast’s reputation for precision and expertise. The emphasis was on clarity to make sure that the packaging was easy to understand while enhancing the user’s interaction with the product. The packaging was developed to be not just a protective layer but an extension of the brand’s promise of ease and reliability.

04) Brand Strategy

Click on Peace of Mind

The packaging was designed according to Coloplast’s core values: trust, innovation, and care. A systematic yet warm visual approach was adopted, ensuring consistency across all product lines. The design aimed to make healthcare solutions feel less clinical and more intuitive for users, fostering confidence in the brand.

05) Verbal Identity

A Committed and Reassuring Voice

The language used on the packaging was uplifted to be direct and informative, avoiding unnecessary complexity. The tone was professional yet empathetic, making sure that users felt guided and supported. The packaging also ensured to have an easy structure and highlight key product benefits and instructions for quick readability, making the experience more user-friendly.

06) Visual Identity

Minimalist Design for Maximum Impression

The packaging featured a crisp logo placement with ample white space, staying true to its nature of sophistication and clarity. Coloplast included geometric patterns subtly to reinforce a sense of structure and reliability. A carefully curated color palette maintained a clean, medical-grade aesthetic while making the product feel approachable. Additionally, elements of surprise packaging were introduced, enhancing the unboxing experience and elevating the overall brand perception.

Through this strategic packaging transformation, Coloplast successfully aligned its product presentation with its brand values, ensuring a seamless experience that resonates with users and reinforces its market leadership.