46% of consumers are more likely to purchase from brands they can trust. To build this trust in today’s market it often takes ages. Today, there are several challenges: the market is saturated, people’s attention span is shorter, and digital impressions have become the first impressions. In this scenario, it all comes down to defining what your brand stands for, and that can be done by a digital branding agency in India.

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A creative branding agency can help shape people’s perception of your brand and build their trust and loyalty. How? Through this article, you’ll understand that better.

A brand is built on its values and beliefs, but how does it convey the same to its audience? Well, this is where a startup branding agency India can help out. They can help you position your brand better.

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Fun fact: Did you know that 77% of consumers prefer shopping with brands they follow on social media?

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That means nowadays a brand’s digital presence is what sets them apart from each other. An agency can help you build this presence and reach a larger audience. They understand the market better, and so they can define a solid brand strategy that outlines your brand’s message, tone of voice etc.

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Why does this matter?

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Building an initial brand strategy helps in making the foundation for the future where more creatively complex marketing scenarios come into play. It’s important to understand that this is done not just to make your brand ‘aesthetically pleasing’ but to make the audience resonate with its existence.

A startup branding agency in India has, understands the importance of a cohesive visual identity. What all falls under this category?

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Logo Design:

The logo is what initially makes your brand stand out. Most people recognize a brand by its logo: the typography it uses, the colours, the style, whether it’s animated or not. All this is the first step to creating a distinct visual identity and a digital branding agency in India makes this step easier.

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Socials:

Maintaining a colour palette and style across socials helps brands build trust and credibility. When this is maintained, it gives the impression that the brand is consistent with the work it puts in and the amount of trust they can have in the said brand.

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Why does this matter?

A visual identity is more than just a first impression. This is what creates a lasting memory in people’s heads about a particular brand, and it’s important to maintain that for the long run in the market.

It is as important to craft appealing words for the brand messaging as it is to make a cohesive visual identity. This is so that the audience is able to relate to a brand and understand its ideas. People don’t just want to buy products; they want to buy the story behind them, and brands like The Ordinary have made that apparent. 

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So for branding agencies, it is only feasible to follow that narrative and create a story behind it all. This has to be done while maintaining consistency in the entire system. That consistency gives a sense of trust to people buying as they look for the same words over and over again, which resonate with them on a personal level.

When we talk about maintaining consistency, it is about maintaining it all over. That means not just across social media channels but across products, UI/UX designs of the websites and even the founder profile. This is important because people perceive brands in a certain manner, and that perception needs to be maintained.

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For example, a protein powder brand will have the same colour palette and visuals across its social media as it would on its website and then across its actual physical product and packaging.

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It’s also important to understand that ultimately the product and packaging being cohesive makes the most difference. This is because cohesive packaging makes the brand look put together.

After the initial steps, the most important thing is to be looked after by a creative agency. That is making sure the brand is managed and grown in an organic manner that holds up to all of the points above. It is important for the agency to understand what is working and what isn’t and implement newer strategies accordingly.

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The best way to understand and evolve is to take customer feedback positively and turn it around to make them feel that the brand cares. In today’s day and age, no one is interested in a brand that is unable to create an emotional connection to its audience and maintain its brand’s values.

Overall, the role of a creative branding agency is to give a push to the existing brand and understand how its presence can be transformed in a way that it connects with the audience. It is necessary to do this since that is what ultimately defines a brand’s make or break capabilities.

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A creative branding agency can make your brand stand out from several others in the crowd  and make your name a lasting memory in people’s minds.